One of the crucial steps for growing your business is to keep filling your sales funnel by capturing new customer and team leads. Of course, there are times when this can feel like a daunting task, especially if you don’t have a plan or a system. Without a system, you’re forced to make a decision every time you strike up a conversation with a potential lead. But if you systematize it, you think less and act more – creating more results from your opportunities.
New leads are all around you, they are the people you see as you go about your day. You see them when you’re at the grocery store, at a kid’s program, lesson or birthday party. Or when you go to the park, a community organization or church, and, of course, at your online or in-home events.
SCRIPT: Ask For Email Address
As I mentioned, if you have a system for how you’re gonna capture leads, then you’re more likely to act. So, let’s walk-through an example for how you can capture leads in just a few seconds using a more casual ‘assumptive close’ script that gets them into your sales funnel or your mailing list.
For this example, I’m referencing the marketing software at FyzzBee.com, but you can apply this method and script to whatever system you use.
When you’re about to end your conversation with a new lead say something like this…
Just ASK –
“It was really nice to meet you. How about we try to connect again sometime…what’s a good email address I could reach you at? (They tell you.) Thanks!” (Enter their info.)
Then CONFIRM –
BTW. I’m doing a newsletter and if you get a chance, I’d love to get your feedback on it. Let me know what you think… Is this email address the best one to send it to?” (They say, “yes”.)
Follow-thru with follow-ups
Before you move on to the next event of your day, consider taking 30 secs to schedule a follow-up. If you don’t do it now, you probably never will. Below is an example of a follow-up sequence taken from FyzzBee’s Connect follow-up system. Perhaps you’d want to say something else in your message templates…so feel free to use them as inspiration to help you get started.
TEMPLATE: New Lead Series
One thing you’ll notice about each message is that they are fairly short in length and the final call-to-action is clear. Don’t feel like you have to fill up your message with details that distract from the primary purpose which is to continue the conversation you started a few days earlier when you first added them to your sales funnel. These messages help keep you in front of their mind and build rapport.
Message #1 – This is a basic ‘confirmation’ message that verifies their email address by asking them to reply. This is a great way to keep your list clean and get them comfortable replying to your messages.
Message #2 – This message is sent a couple weeks later and offers them a product sample (or event invite) which is a great way to measure their interest level.
Alternate Message #2 – If you don’t have product samples.
Message #3 – This is a simple invitation to chat and is sent a few weeks later. By this time you’ve developed rapport and through another conversation can discover if they would be a good candidate as a customer or a good fit for your team!
Remember, if you have a system for capturing leads (whatever it might be), then you’re more likely to do it. Perhaps you simply needed a little reminder to take action, so feel free to use any part of the conversation script or message templates included in this article to help you get started.
If you already have a system for capturing new leads, please let me know and share with others in the comments below!